Why a little noise helps you focus
Ever notice how you’re oddly productive in a coffee shop?
It’s not just the caffeine — it’s the noise!
Scientists call it the Coffee Shop Effect. It turns out that a little bit of ambient noise can give your brain just the right amount of stimulation to boost creativity and focus.
Total silence can make your brain feel under-stimulated, while loud or unpredictable noise can be too distracting. But a moderate hum — like the background buzz of low chatter, clinking mugs, and soft music — lands in the sweet spot. It engages your brain just enough to kick you into a focused state that’s perfect for writing, brainstorming, or problem-solving.
The Coffee Shop Effect works particularly well for open-ended or creative tasks. However, it might not be ideal for crunching numbers or reading dense text. If your to-do list is overflowing with tough, logic-based tasks, try instrumental music or silence instead.
Even if you’re not a regular café-goer, you can hack this effect at home or work. Apps like Coffitivity or YouTube background café sounds recreate the vibe. Some people swear by them for helping with concentration or calming a restless mind.
So, go on, pop on a coffee soundscape next time you’re stuck. You might be surprised by what your brain brews up.