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Tiny acts, big impact

The power of prosocial behaviour

Small prosocial gestures — a smile, a quick thank-you, or a warm look — have a remarkable impact on our wellbeing. These everyday acts may seem tiny, but they trigger powerful neurochemical responses that boost connection and reduce stress.

Oxytocin: Social superglue

When you engage in prosocial behaviour, your brain releases oxytocin, also known as the ‘trust hormone’. This neurochemical helps you feel safe, lowers stress hormones, and strengthens social bonds. Even brief prosocial gestures, like eye contact, can spark oxytocin.

The ripple effect

Kindness spreads. The release of oxytocin not only benefits your own brain but also influences those around you. Oxytocin enhances social bonding by increasing feelings of trust and cooperation. This creates a feedback loop — as more oxytocin is released within a group, social cohesion strengthens.

Keep it simple

You don’t need grand gestures to make a difference. Try these simple ways to trigger oxytocin and spark trust and kindness.

  • Nod or give a small head tilt in greeting

  • Hold the door open for someone

  • Give someone a compliment

  • Listen fully without interrupting

  • Check in with a friend to ask how they’re doing

  • Express appreciation for someone’s efforts

  • Let someone go ahead of you in line

  • Help someone with a task

  • Make warm eye contact

  • Nod or give a small head title in greeting

  • Give a friendly wave

  • Say someone’s name when you greet them

  • Make space on a bench or seat for someone

These gestures may seem obvious, but it’s amazing how quickly we forget them when life gets busy. Being mindful helps you stay present and appreciate small connections. Sometimes a smile or a nod says it all.